VITAMIN free in-store performance at Cow Birmingham

Photo taken by me

New indie-pop band from Leeds, VITAMIN have been visiting UK Cow Vintage stores within the past week and have been putting on free, intimate in-store performances. Last Wednesday the band made an appearance in the Birmingham Cow store so I decided to come along.

If you're new to this band, their sound consists of summery, up-beat vibes with their songs involving simple yet catchy lines and chirpy, looped synth rhythms. Each track inherits clever tempo changes throughout, creating an optimistic buildup shortly followed by a contagious and harmonious chorus.

Following support slots from bands such as Ratboy and Sundara Karma, the band have evidently established a fan base across the country with the impressive turnouts from their in-store appearances. Their short but energy fueled four track setlist consisted of both new and older releases, each one appreciated by the audience who stood in admiration. However, the stripped back feel of the show didn't seem to hold the band back as they were still able to create an impressive presence and were just as good to watch as they were to listen to. The band's liveliness and enthusiasm could not have been faulted as they managed to make the shop appear more like a music venue and created a unique vibe throughout the store.

Photo credit to Itunes

Once the performance was over, fans swarmed over to the rack of free VITAMIN t-shirts and bags for the band to sign whilst having a chat with the members and have photos taken. The band welcomed their fans with their friendly attitudes and welcomed a few familiar faces from attending their previous gigs.

The band's newest single - This Isn't Love, released earlier this month, cleverly entails their prominent theme of the band's successful delivery of euphoric feelings and colourful sounding riffs with snappy hooks - despite the opposing meaning within the lyrics. You can buy This Isn't Love by clicking HERE on Itunes or you can have a listen HERE first on YouTube.

Written by Rosie Mulhern