If the song itself didn't scream summer loud enough, their video compliments the whole feel-good vibe well, expressing it perfectly through a visual of dancing around a field surrounded by colourful smoke bombs and daisies, with a 'cherry on top' like finish added through a vintage touch achieved by a hazy pink wash. And lets not forget the subtle mention of the support of 'Girls Against' (a campaign raising awareness to stop sexual harassment at gigs) with an admirable appearance of their badges.
This jangly number soon became one of my top tracks to accompany this summer; well, from what's left of it as festival season and whatever hope of warm weather we had draws to a hasty close. Speaking of, these guys played a much buzzed about Reading and Leeds set last weekend and it appears they couldn't have been more well received. These guys are sure to be getting even bigger as we speak with their fanbase ever-growing with each contagious tune they whip up.
I asked Chloe Little from the band (bassist) a few questions about their video, read below:
Firstly, I know that you have a big input on your music videos with the ideas behind them & production, was it still like that with Drift? If so how much?
- Yes, I direct and edit every video we’ve ever done. For Drift I shot that on super 8mm as well which was a new challenge for us. We think it’s very important to create your own visual content - only you can really express how you want your song to be visualised on screen.
Where does the inspiration/ideas come from for your videos? Do you try to reflect the song within them?
-Absolutely. Your video should just be an extension of the song and our videos should hopefully look like the song makes you feel. A full sensory experience is what we try and create.
I really like how yours and James' harmonies go together in this song, also how your voice is more prominent as it's different to some of your other tracks. Is switching role of lead vocals something you want to experiment more with?
- I think it’s cool when bands blur the boundaries of what their ‘roles’ are. Our voices work really well together so it’s fun to switch up the balance sometimes.
I'm a big fan of the vintage look you go for in your videos, is this reflective of your musical tastes and styles?
- I think it is subconsciously. We have lots of influences that come from different eras - although we want our visuals to feel ‘classic’, rather than trying to imitate a certain period in time.
Check it out for yourself by clicking HERE
Written by Rosie Mulhern
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